JSW Group a Fortune 500 company – is a leading player in steel, energy, infrastructure, paints, cement, venture capital sectors . JSW Group is committed to providing a healthy and safe working environment for the employees, contractors, business associates and visitors on premises and community impacted by our operations
The company wanted to create awareness on the usage of seatbelts amongst their employees . As a part of the ‘Drive Safe, Arrive Safe’ initiative , Tecknotrove was assigned to build an impactful 3D animation video to stress the importance of usage seatbelts for employees. After a detailed study of the requirements, the team built a storyline for a video that every JSW employee could relate to. The characters and scenes were made realistic and scenes were constructed such that it leaves a lasting impression in the lives of the viewers. An original soundtrack suitable for the campaign’s message was also developed to create a lasting impact and make the video engaging . The final video has been released and aims to open the eyes of the viewers to the importance of seatbelts in a highly engaging way. We are proud to be associated with JSW Group and having contributed to their vision on Road safety.